Events Research Programme

Research Consent and Privacy Notice


If you consent you will be offered the opportunity/invited to attend certain events.


Who is collecting my data?


The Department for Digital, Culture, Media & Sport (DCMS) are collecting your data and acting as overall controllers. Your data is also collected by the Event Research team when you consent to the Event Research Program. Your data is also collected by the event organisers either directly or via a ticketing agent. When you are asked to complete the Covid 19 tests your data is collected by Test and Trace. Test results will be used for the Transmission Research Study (conducted by Public Health England) and anonymous data will be used by other research programmes (please see info sheet for more information on these studies).


What is personal data?


Personal data is any information relating to an identified or identifiable natural living person, otherwise known as a ‘data subject’. A data subject is someone who can be recognised, directly or indirectly, by information such as a name, an identification number, location data, an online identifier, or data relating to their physical, physiological, genetic, mental, economic, cultural, or social identity. These types of identifying information are known as ‘personal data’. Data protection law applies to the processing of personal data, including its collection, use and storage.


Why are we collecting your data? 


Events Research Programme


The government’s publication of 22 February, ‘COVID-19 Response – Spring 2021’ (‘the roadmap’), describes plans to explore when and how events with larger crowd sizes, less social distancing, or in settings where transmission is more likely, will be able to return safely.

The Events Research Programme will oversee this work, bringing findings from across different settings and different sectors to determine a consistent approach to lifting restrictions on events to inform Step 4 of the roadmap. In Step 4, which will take place no earlier than 21 June, the government hopes to be in a position to remove all legal limits on social contact, and to reopen remaining premises, including nightclubs, and ease restrictions on large events, performances, weddings and other life events. More information on the roadmap can be found here.


The Events Research Programme will use pilot events incorporating research studies in April and May 2021 to build evidence on the risks associated with coronavirus transmission, the characteristics of events and surrounding activities, and the most effective steps for reducing these risks. The evidence from these studies will be used to inform the government's decision around Step 4 of the roadmap and will shape government policy to bring about the phased return of fuller audiences to venues and events up and down England.


The pilot events will examine a range of factors, including but not limited to: indoor and outdoor settings; small and large venues; seated and standing events; different forms of audience participation; transport to and from events; duration; and ventilation.


Your event


You will be attending the event you are interested in as a participant in a research study within the Events Research Programme. The Secretary of State has the power to designate such an event as being permitted for research purposes and therefore not subject to the legal restrictions which would apply to other events under Step 2 of the government’s roadmap. Although steps are being taken to reduce the additional risk of COVID infection this might introduce, you should make sure you are comfortable with the risk set out below.


This event, the third of three planned events at Wembley Stadium, will be the largest event of its kind to take place in the UK since the onset of the pandemic in March 2020. It will be socially distanced, allowing you to retain at least 0.9 metre distance from other participants, with the majority of attendees being drawn from the Greater London area and the Leicester area to reduce the risks associated with transport.




All participants will be adults and admission to the event will be subject to evidence of a negative Lateral Flow Device test result for Covid-19. To aid our research, participants are also requested to undertake a PCR test as close as possible to their attendance at the event and again five days after attendance at the event. These tests can be conducted at home and the event organisers will provide you with further information.


A negative Lateral Flow Device result means the test did not find signs of coronavirus but does not guarantee that you or other participants do not have coronavirus, so you must keep following all social distancing advice before and after your participation in the event.

A positive result from a Lateral Flow Device means it’s likely you had coronavirus when the test was done. You and anyone you live with must not attend the event and self-isolate immediately. You are then advised to get a PCR test (a test that is sent to a lab) to confirm your result as soon as possible.


It is a condition of the ticket sale that the participants are tested for Covid 19, however we would like your consent to process your personal data. This data will include the Covid 19 test results and your first name, last name, address, postcode, date of birth, gender and email address.


About risk


No event can be completely safe. In the most recent week of complete data 

(26 April 2021 – 02 May 2021), 172 cases were identified in Leicester, a rate of 48.6 cases per 100,000 population.  1,900 cases were identified in London, a rate of 21.2 cases per 100,000 population.   This would suggest that, without any testing, there would be 6.09 people with Coronavirus attending this event (Based on 6000 fans from Leicestershire and the remaining from London. The use of testing prior to the event will reduce the risk of people infected by coronavirus attending the event but this risk cannot be entirely eliminated.


About you


Attendance at this event is at your own risk; you are liable should you test positive for COVID-19 following the event. It is your responsibility to decide whether or not it is appropriate for you to attend this event. This decision should be based upon your own health status and susceptibility to infection, and that of members of your family, social bubble or, where applicable, your support bubble, together with an assessment of your own attitude to the potential risks.


You must be aged 16 or over to attend this event. Those considered to be clinically vulnerable, live with someone clinically vulnerable or are pregnant, are advised not to attend the pilot events given the fact that some of the pilots in the ERP will be testing non-social distancing and the safety risk associated with the relaxation of NPIs (Non-Pharmaceutical Interventions).

You must respect the social distancing needs of others and avoid acting in any way that might risk the health of fellow participants and staff working at the venue. For example, if the event organiser always requires you to wear a face covering in the venue, or in certain sections, you should adhere to this requirement. At the same time, the event organiser and fellow participants should be aware that some disabled people may not be able to follow all the social distancing and other measures put in place, including the wearing of face coverings.




Who is collecting my data?


The Department for Digital, Culture, Media & Sport (“DCMS”, “we”, “us”) are the data controllers of certain personal data such as First name, last name, Address, postcode, gender and occupation for the purposes of the Events Research Programme (explained above). DCMS themselves do not access any of your personal data as we ask others to process your data.


Why are we collecting your data?


We are collecting your data to allow a full assessment of the risks associated with coronavirus transmission for participants attending mass events, and to understand the extent to which mitigation measures can effectively address these risks.


What is the legal basis for processing my data?


DCMS do not directly collect or see any personal data, however we are defined as the controller under UK. GDPR Art. 4, 'controller' means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.


To process this personal data, our legal reason for collecting or processing this data is: Article 6(1) e; processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.


Admission to the venues implies that you have had a negative Lateral Flow Test result which is classed as health data. The venue relies on the UK.GDPR Art. 9 (2) h. processing is necessary for the purposes of preventive or occupational medicine, for the assessment of the working capacity of the employee, medical diagnosis, the provision of health or social care or treatment or the management of health or social care systems and services on the basis of domestic law or pursuant to contract with a health professional and subject to the conditions and safeguards.


The venue will also rely on UK. GDPR Art. 6 (1) b processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.


The lawful basis that we rely on to process your personal data will determine which of the following rights are available to you. Much of the processing we do in DCMS will be necessary to meet our legal obligations or to perform a public task. If we hold personal data about you in different parts of DCMS for different purposes, then the legal basis we rely on in each case may not be the same.


What personal data do we collect?


DCMS does not directly collect any of your data, the personal data is collected by the ticketing agent. This data [will always] include: First name, last name, address, postcode, date of birth and email addresses. It may also include collection of the following data Gender and occupation this is to help the researchers make comparisons between data sets. The ticketing agent then shares that data with the Department for Health and Social Care/Test and Trace/Public Health England. When you take the Covid tests that data will remain within the NHS it will not be shared with any other party.


How secure is your information with third party service providers?


All our third-party service providers are required to take appropriate security measures to protect your personal data in line with our policies. We do not allow our third-party service providers to use your personal data for their own purposes unless they are data controllers in their own right in relation to your personal data. The event holder or a third-party ticketing agent is the data controller for the data gathered to issue the tickets. Some of that data is then shared with DHSC, where they operate as our “data processors” (ie they process your personal data on our behalf and acting only on our instructions), we only permit them to process your personal data for specified purposes and in accordance with our instructions


What will happen if I do not provide this data?


If you do not provide you consent to enter the programme and provide your data, you will not be invited to the events.


General Consent


I confirm that I have read and have understood the information sheet contained here explaining the information that will be collected and have had the opportunity to consider the information.


I understand that all personal information I provide will be safeguarded and protected according to data protection legislation. It will be held in an anonymised format and only accessed by those with a research need.


The research programme is being run by the following government departments, university partner organisations and businesses. We will share your data with these bodies who are acting as processors of your personal data.


  • Department for Digital Culture Media and Sport
  • Department of Health and Social Care
  • Department for Business, Energy and Industrial strategy
  • Researchers in accordance with the Information Sheet on Research Studies (below)


I understand that all data including signed consent forms, demographic information, test results and audio/video recordings and interview transcripts will be retained for up to 6 years although anonymised data may be kept for longer periods.


I understand that, under the Data Protection Act 2018, I can ask at any time for access to/destruction of the information I provide, which will be possible if I provide contact details at the end of the survey.


I understand that taking part in a study may involve an individual interview which will be audio recorded. Separate consent will be sought in relation to participation in any interview.


I understand that my participation in any interview is voluntary and that I am free to stop taking part at any time without giving any reason and without my rights being affected. In addition, I understand that I am free to decline to answer any particular question or questions.


I understand that the confidentiality of the information I provide will be safeguarded. However, if I disclose information which raises serious concerns over the immediate safety of myself or others, with prior discussion, I understand that the researcher may be required to disclose some of my confidential information to an appropriate health professional.


I understand that the information I provide will be held securely. It will be anonymised and in line with data protection requirements and will only be accessed by researchers working on this or related studies.


I understand that I will not be identified or identifiable and give permission for quotes to be used in the report or reports that result from the research.


We will not use your data for any automated decision making. We will not be sending your personal data outside the U.K.


What are your data protection rights?


You have rights over your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018). The Information Commissioner's Office (ICO) is the supervisory authority for data protection legislation and maintains a full explanation of these rights on their website.


Information Commissioner's Office

Wycliffe House

Water Lane





The contact details for the data controller's Data Protection Officer (DPO) are:


Data Protection Officer

The Department for Digital, Culture, Media & Sport

100 Parliament Street





If you’re unhappy with the way we have handled your personal data and want to make a complaint, please write to the department’s Data Protection Officer or the Data Protection Manager at the relevant agency. You can contact the department’s Data Protection Officer using the details above.


If you have any concerns, issues or queries regarding the study or how it will be undertaken please contact


I consent to participate in the Events Research Programme and for my data to be used by the programme.

Information Sheet for the Events Research Programme 

This information sheet provides further details about the research studies that will be conducted at your event.


These studies are led by organisations who act as data controllers for the data they collect directly at each event.


Public Health England


Public Health England will be analysing the data available from test results to describe the prevalence of COVID -19 infection in those attending events, and whether this was transmitted to others at the venue. It will also be used to assess how well lateral flow devices perform in preventing outbreaks of COVID-19 occurring at these events.


Once the event has been completed the study data package will be created in linked, anonymised form. This will be a de-identified version of the study survey data linked to select health data, including test results. This data package will be stored in a secure research environment for access by named researchers to undertake the analysis of the data.


Airborne Infection Reduction through Building Operation and Design for SARS-CoV-2 (AIRBODS)


AIRBODS is a joint research programme between Loughborough University, University College London, the University of Cambridge, the University of Nottingham, the University of Sheffield and London South Bank University. AIRBODS is a UKRI-funded project which aims to quantify the risk of transmission of SARS-CoV-2 in buildings, and thereby offer guidance on the ventilation operation and future design of non-domestic buildings.


The team’s role in the Events Research Programme is to collect environmental data around the venue. We will do this by monitoring indoor air quality (measuring and recording CO2 levels, air temperature and relative humidity - moisture content) in the air at different locations around the venue and relating this to the number of people present and microbiological analysis of surfaces around the venue. This data will be used to determine a Relative Exposure Index. This is not an absolute measure of the risk of transmission, but a measure of exposure relative to a benchmark case.


Experiences of sporting events during Covid-19


What is this document?  


This document explains what kind of study we’re doing, what your rights are, and what will be done with your data. You should keep this page for your records.


Nature of the study  


This study is being run by the University of Edinburgh and the Department for Digital, Culture, Media and Sport to investigate attendee experience of sporting events and adherence to Covid-19 guidance. This study involves completing survey questions about your experience of the safety measures put in place due to Covid-19 as well as your overall experience of the event. The survey should take 10-20 minutes. You must be over the age of 18 to participate.






Participation in this study is entirely voluntary.  


Risks and benefits


There are no known risks to participation in this study. There are no tangible benefits to you, however, as one of the few people in the UK able to participate in live sporting events, you will be contributing to our knowledge about attendee experiences of sporting events during Covid-19 and ensuring that you and your fellow supporters are kept as safe as possible.


Confidentiality and use of data 


All the information we collect during the course of the research will be processed in accordance with Data Protection Law. In order to safeguard your privacy, we will never share personal information (like names or dates of birth) with anyone outside the research team. Your data will be referred to by a unique participant number rather than by name. We will store any personal data (e.g., audio/video recordings, signed forms) using the University of Edinburgh’s secure encrypted storage service or in a locked filing cabinet at the University of Edinburgh. The anonymised data collected during this study will be used for research purposes. With your permission, anonymised data such as overall survey results may also be used for research or teaching purposes, and may be shared with other researchers or with the general public (e.g., we may make it available through the world wide web, or use it in TV or radio broadcasts). The anonymised, raw data will only be shared within the research team. Movement Strategies will conduct analysis on footage of events to obtain data on overall levels of adherence to Covid-19 guidance, and we will coordinate with Movement Strategies to obtain their anonymised results (e.g., percentage of people wearing face masks) to assist our understanding of spectator safety and experiences at events.


What are my data protection rights? 


The University of Edinburgh does not process any personal data.  You have the right to access information held about you. Your right of access can be exercised in accordance with Data Protection Law. You also have other rights including rights of correction, erasure and objection.  For more details, including the right to lodge a complaint with the Information Commissioner’s Office, please visit  Questions, comments and requests about your personal data can also be sent to the University Data Protection Officer at


Voluntary participation and right to withdraw


Your participation is voluntary, and you may withdraw from the study at any time and for any reason up until the point that the study is written up. If you withdraw from the study during or after data gathering, we will delete your data and there is no penalty or loss of benefits to which you are otherwise entitled.  If you have any questions about what you’ve just read, please feel free to ask, or contact us later. This project has been approved by PPLS Ethics committee. If you have questions or comments regarding your rights as a participant, they can be contacted at 0131 650 4020 or  If you have any questions about what you’ve just read, please feel free to ask them now.


Movement Strategies


Movement Strategies will be undertaking observations at and around the venue to categorise the behaviour of attendees in response to the event itself and also the operational overlay implemented as part of the pilot programme.


Data will be collected via camera and manual observations and will focus on attendees conducting routine (‘public’) activities typically monitored at such events as part of standard safety and security measures.  During these observations, the team will not be interacting with or asking anyone to do anything beyond their normal attendance.


The team will also analyse various data sources post-event (e.g. CCTV footage) to measure different behaviours that may influence the risk of transmission within different settings. Any data captured will be stored, analysed and disposed of in a secure manner, consistent with legal requirements and industry best practice.


A small sample of attendees may be asked to wear tracking devices for a period of time during their attendance. The wearing of this device is entirely voluntary. These attendees will be asked for their consent giving permission for them to wear this device. This device enables their movement (paths, locations, etc.) to be tracked within the event. No other information is generated. The data will not be associated with the individual’s identity. At any point, the participant can return the device and stop being tracked in this way.


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